Welcome to our second quarter newsletter! Schools are letting out and as summer approaches, we hope this finds you doing well and gearing up for some well-deserved summer vacation time! In this issue we will expand on the topic of press automation and explore ancillary equipment to consider with your automatic press.

Ancillary equipment plays a vital role in maximizing the efficiency and productivity of your automatic press and we have put together a brief guide to help you navigate these items. We’ll explore dryers, compressors, exposure units, flashes, your building, and more!

But that’s not all! Our dealers are hard at work, offering a variety of exclusive discounts, package deals, and add-on incentives to meet your needs. Whether you are considering an automatic press purchase, ancillary equipment options, or looking at your first manual equipment set-up, now is the perfect time to take advantage of these incredible offers. Call me at (602) 414-3695 and I will make sure to find the incentive that’s right for you!

As always, our goal with this newsletter is to keep you informed and engaged with our print community. We value your feedback and suggestions, so please don’t hesitate to reach out and let us know what you think.

Upgrading to an automatic press is no doubt a significant step in your business growth. Now that you’ve made that decision, it’s time to consider the ancillary items that go hand in hand with this upgrade. If you haven’t made the decision to purchase an automatic press, be sure to read the article in our March 2023 newsletter, 6 Reasons Why You Should Upgrade to and Automatic Press.

These ancillary items may seem less significant, but they play a crucial role in ensuring the efficient operation of your printing business. In this article, we’ll look into these products and explain their importance.

“Those of us who have Workhorse presses – we don’t get rid of them. They’re good, solid presses! We’re not getting rid of Workhorse machines unless you pry them from our cold, dead hands!”

Monica Maglaris
Co-Owner
Liberty Screen Print

In our March newsletter, we offered a plan to take advantage of the opportunity that is International T-Shirt Day! In addition to promoting it on your social media (as we outlined in our previous newsletter), you can also encourage participation in other ways.

This year, the celebration falls on June 21st, so now is the time to get the message out to your customers. As we mentioned in our last newsletter, you can release new designs, have a promotional event at your business, offer a discount to boost sales, and involve customers through the social media campaign we gave a step-by-step outline for which would start on June 7th.

New or revamped designs can be a good way to sell more to your existing customers. Perhaps a little time and presenting updated projects to existing customers would result in a new order and increased sales.

Events at your screen printing shop can bring new customers and orders from those you’ve served in the past. Is it close to when your grand opening happened? If so, it’s the perfect opportunity to host an event to celebrate. Maybe it’s close to the anniversary of when you gained a client? Reach out to them to see if they need new screen printed items.

There’s no time like now to offer a discount on services to either gain new clients or print new projects for organizations you’ve done work for before. Contact prospects and previous customers to see if they need or want items professionally printed by your shop. Hearing from you either introduces you to new business or reminds past patrons that you are ready, willing, and able to screen print their newest ideas.

International T-Shirt Day offers numerous opportunities to market your abilities and gain more business. It only comes once a year, so use it to grow and expand your business while you can!

Workhorse Products is the perfect partner for the modern screen printing shop!
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