You’ll want to have something for the chosen “winner” on International T-Shirt Day. Some examples include a free screen printed t-shirt (either one you have already done or a design of their choosing), a gift card to a local small business or coffee chain, an e-gift card to an online retailer, discount on their next order (if applicable), or lunch delivered from a local restaurant. The amount/value is up to you, of course, as you know your organization’s budget.
Wednesday, June 7 – Post on your social channels that you have something fun planned for the first day of summer 2023. Add a photo – We recommend one that illustrates summer, a surprise, a secret, or making a simple graphic that says “International T-Shirt Day 2023” but is blurred out. Ask viewers to like and share, then to tag friends “so they can join the fun”.
The weekend of June 10-11 – You can simply repost the above or edit it slightly by changing the text a bit and/or a different photo. Be sure to leave in the request to like and share, then to tag friends “so they can join the fun”.
Wednesday, June 14 – Post on your social channels that next Wednesday is coming up fast, and they need to start looking for their favorite t-shirt. Add a photo of you in your favorite one or just the shirt, or another fun photo with a t-shirt (perhaps one you’ve printed, and if so, take credit for your beautiful work). Ask viewers to like and share, then to tag friends “so they can join the fun”.
The weekend of June 17-18 – Repost as is or make slight edits, but remember to include the engagement requests (like, share, etc.).
Monday, June 19 AND Tuesday, June 20 – Post on your social channels for them to make sure they have their shirt handy for Wednesday AND a fun fact or two related to t-shirts… And don’t forget the requests for engagement! Here are a few t-shirt tidbits we found
- The humble t-shirt has been worn since 1898 when workers decided to cut the tops off their jumpsuits so they could be cooler, thus exposing their undershirts.
- T-shirts were first issued to U.S. Navy sailors in 1913 to be worn as an undershirt.
- In 1920, F Scott Fitzgerald was the one who started calling this style of shirt “t-shirt” and it was in This Side of Paradise, a book he wrote.
- Marlon Brando and James Dean made wearing t-shirts popular. Before then, they were really only worn in public as an undershirt and never seen.
Wednesday, June 21 sometime between 12:01am-8:00am — Post that it’s International T-Shirt Day! On social media that allows pictures in comments, ask your followers to take a picture of either of them in their favorite t-shirt or just their favorite t-shirt (some people prefer not to show their faces on social media), and then post it in the comments. On social channels that do not allow pictures in comments, ask followers to comment #InternationalTShirtDay2023. Ask viewers to like and share, then to tag friends “so they can join the fun”. Also, include that on June 22 at 8pm, you’ll be choosing your favorite from all of the submissions and if that person has liked and shared both this post and your social media channels, they will get a surprise (that’s your giveaway item). If you want to reveal what the item is, you may, but engagement and participation may be better if it is kept a secret for now. For your information, if they haven’t done all of those things, just choose another. If it is in your budget, you can choose a favorite on each one of your socials, but keep in mind that adds to the cost of this fun campaign and it is more work for you.
Thursday, June 22 at 8pm – Time to choose your favorite! Post your choice and ask the person to send you a private message to arrange for receiving the giveaway item. When they have, simply dispatch it! If they don’t contact you, it’s up to you whether you reach out to them, leave it be, or choose a new favorite.
While there is some work involved in making the posts as recommended, this is a relatively easy way to increase activity on your social media channels and celebrate International T-Shirt Day!